NEWS
Kicking Off Our 2025 GroundSmart™ “Outsmart the Ordinary” Campaign
ST. LOUIS, MO – April 28, 2025 – In a new nationwide marketing campaign, GroundSmart™ Premium Rubber Mulch urges DIY homeowners to “Outsmart the Ordinary” with its alternative to traditional wood mulch for all of their landscape needs. Showcasing GroundSmart as the smarter solution for its durability, aesthetics, and 12-year ColorLock™ Guarantee, consumer messaging aims […] read more
Hebron, OH Plant Opening Announcement
Hebron, OH – IMC Outdoor Living, a division of Liberty Tire Recycling, today announced the opening of a new manufacturing facility in Hebron, Ohio. IMC Outdoor Living produces rubber mulch, a resilient and sustainable alternative to traditional wood mulch, made from 100% recycled tires. The new Hebron facility located 30 miles east of Columbus, OH, […] read more
IMC Outdoor Living to Launch Switch to Rubber Mulch Digital Marketing Campaign
St. Louis, MO – IMC Outdoor Living has partnered with the creative design agency, UPBrand, to launch the “Switch to Rubber Mulch” digital marketing campaign. This campaign will run throughout the lawn and garden season in the following markets: Atlanta, Charlotte, Chicago, Dallas, Nashville, Pittsburgh, Tampa, and Salt Lake City. “We are excited to launch […] read more
New Rubberized Mulch Facility in Sanford Brings Manufacturing Jobs to North Carolina
Sanford, NC – Liberty Tire Recycling, the premier North American provider of tire recycling services, will open a new manufacturing facility in Sanford in February 2020, creating 30 new jobs in the area. The new facility will produce rubberized mulch, a resilient and sustainable alternative to traditional mulch, made from recycled scrap tires. “Liberty is […] read more
IMC Outdoor Living response to COVID-19
IMC Outdoor Living, a division of Liberty Tire Recycling, is closely monitoring the rapidly evolving coronavirus (COVID-19) outbreak and we want to provide an update on our ongoing response to the developing situation. With that in mind, we are writing to keep our customers apprised of how we plan to operate as we navigate these uncharted waters. read more
International Mulch Company™ Evolves Business Model Rebranding Company as IMC Outdoor Living™
International Mulch Company™ (IMC), the global leader in 100% recycled rubber mulch and rubber products for landscaping and playground applications for the past two decades, today announced the company will now be known as IMC Outdoor Living™. read more