St. Louis, MO – IMC Outdoor Living has partnered with the creative design agency, UPBrand, to launch the “Switch to Rubber Mulch” digital marketing campaign. This campaign will run throughout the lawn and garden season in the following markets: Atlanta, Charlotte, Chicago, Dallas, Nashville, Pittsburgh, Tampa, and Salt Lake City.

“We are excited to launch this campaign that will increase consumer awareness and education about the benefits of switching from wood mulch to 100% recycled rubber mulch that is made from discarded tires,” says Rich Muth, VP of Marketing at IMC Outdoor Living. “Keeping end-of-life tires out of landfills and transforming them into a second life as premium mulch is part of our mission to advance sustainable products that drive a greener tomorrow.”  Our rubber mulch is used for both landscaping and playground applications and is sold both in-store and online at thousands of retail locations across the United States, at retailers such as Home Depot, Lowe’s, Menards, Sam’s Club, Tractor Supply Company, and Wal-Mart.

About UPBrand

UPBrand is a full-service, strategy-driven creative agency founded in 2010. The agency is made up of strategists, account managers, digital experts, creative directors, art directors, writers and project managers all united by a common drive to help clients succeed. Since its inception, UPBrand has carefully built a diverse roster of clients in fields such as food and beverage, home and garden, professional services, higher education and healthcare. UPBrand is defined by six core values that guide the agency’s day-to-day functions and long-term planning: Invention, Collaboration, Commitment, Maturity, Excellence and Gratitude. For more information, visit

About IMC Outdoor Living

IMC Outdoor Living, a division of Liberty Tire Recycling Company, is committed to partnering with industry leaders to help inspire a more sustainable planet. They are continuously striving to find new and better ways to reclaim, recycle, reuse, and repurpose the more than 194 million used tires they collect for renewable solutions that benefit the long-term health of the world we live in. As the market leader in tire recycling management in North America, reclaiming more than 4.3 billion pounds of rubber each year, Liberty’s passion is to make the world a better place to live for generations to come by boldly changing the way the industry approaches sustainability. More information about IMC Outdoor Living can be found at