International Mulch Company Partners with Six Flags Entertainment Corporation
Three-year agreement highlights Rubberific Mulch across the nation
ST. LOUIS (April 20, 2012) – International Mulch Company (IMC) today announced a new three-year partnership with Six Flags Entertainment Corporation, the world’s largest regional theme park company, to showcase its industry-best 100% recycled rubber mulch product, Rubberific Mulch.
As an official sponsor of Six Flags, IMC will display Rubberific Mulch at eleven parks across the country, in addition to awareness generating marketing efforts via in-park branded television spots and signage. During the weekend of April 21, guests at participating parks will be encouraged to scan a code at the mulch product areas in order to receive a coupon for the product from Lowe’s home improvement stores and a chance to win a 2012 season pass.
“We could not be more pleased with having Six Flags as a partner for the next three years,” said Cindy Miller, vice-president of IMC. “It is a perfect fit for our products that let consumers landscape or create play areas that require little to no maintenance and allows them to work less and enjoy more, like spending a weekend at Six Flags.”
“Six Flags is thrilled to be working with IMC to help showcase its innovative mulch product through this integrated partnership,” said David McKillips, senior vice president of corporate alliances.
Six Flags parks participating in the weekend promotion include Six Flags America in Bowie, MD; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Austell, GA; Six Flags St. Louis; Six Flags Magic Mountain in Valencia, CA; Six Flags Discovery Kingdom in Vallejo, CA; and Six Flags Over Texas in Arlington, TX.
About International Mulch Company
International Mulch Company is a family-owned and operated business with its corporate headquarters located in St. Louis, Missouri and production facilities in Ohio, Illinois, Missouri and California. They manufacture a full suite of long-lasting landscaping and playground products made from 100 percent recycled rubber tires. For more information, visit www.internationalmulch.com or www.facebook.com/rubbermulch.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park. For more information, visit sixflags.com.