Providing passion and products for inspired outdoor living
ST. LOUIS (March 9, 2017) – International Mulch Company™ (IMC), the global leader in 100% recycled rubber products for landscaping and playground applications for the past two decades, today announced the company will now be known as IMC Outdoor Living™.
“Over the past few years, while continuing to grow our recycled rubber business to one that spans North America, we devoted additional resources to explore other areas in the outdoor living space which led us to redefine who we are and what we do,” says Cindy Miller, CEO of IMC Outdoor Living. “We are still firmly committed to producing the gold standard of recycled rubber products, but through listening to consumers and the marketplace, we identified some whitespace in the outdoor living segment that we felt compelled to explore.”
Since the company’s inception, IMC Outdoor Living has recycled more than 500,000,000 pounds of rubber into a full suite of landscaping and playground products that are sold to retailers in the United States, Canada and around the world. To expand its reach, they entered into a joint partnership with the W. Atlee Burpee & Company to lend product line extensions to the 140 year-old iconic company. IMC Outdoor Living has spent years creating a full line of natural and organic plant foods, amendments and growing media that are now carried at retailers across the country.
“To enter into this segment in the lawn and garden industry with one of the most recognized names in gardening attached to our products certainly places some pressure on a company to deliver exceptional products that produce exceptional results,” says Tim Miller, COO of IMC Outdoor Living. “With our heritage rooted in recycling and being good stewards of the land we knew that is was critical to produce a complete line of plant foods, amendments and growing media that all proudly carry the natural and organic badge.”
In addition to a full suite of recycled rubber products and a full line of Burpee gardening products, the company also has nationwide distribution of a color-changing citronella candle line under the Luminite brand and a line of private label weed fabric. Luminite candles have been in the company’s portfolio for the past three years and weed fabric since 2013.
Be it tending to the garden, crafting the ideal outdoor space, or just sitting back and enjoying time with friends and family, IMC Outdoor Living’s passion is to provide products and inspiration that allow consumers to transform the ordinary into the extraordinary with their family of outdoor living brands.
For additional information on the company’s product lines, please visit us at www.imcoutdoorliving.com.
IMC Outdoor Living™ (IMC) is a family-owned and operated business with its corporate headquarters located in St. Louis, Missouri and production facilities in Illinois, Maryland, Utah and Florida. In addition, we have production partnerships in California and Canada. They manufacture long-lasting landscaping and playground products made from 100 percent recycled rubber tires, a complete line of natural and organic Burpee plant foods and growing media along with a Luminite branded line of citronella color-changing candles.